Now a days the drink market is one of the fastest growing markets for companies in the food industry. Pepsi and Coke are constantly trying to outbid each other to diversify their product lines by acquiring smaller popular drinks. For example Gatorade is owned by Pepsi. Coke has made recent headlines by bidding for a stake in both Keurig Green Mountain Coffee and Monster Energy Drinks. What does this mean? Well the fact is the carbonated beverage market has been in decline for years while the beverage industry’s product lines are constantly expanding.
The popular brand Lipton is owned by UniLever which also owns products like Dove, Axe, Ben and Jerry’s and Vaseline. A few years back Lipton expanded their tea line to include Pure Leaf Tea. I have been a fan of this team for quite some time but have not been keeping up with UniLever’s marketing campaigns since starting work but I have to say their website looks awesome, especially the page showing off their brand’s most recent spotlights. What is interesting about Pure Leaf’s most recent campaign is that for every tweet, share and post with #LoveofLeaves, the company is donating one dollar to Wholesome Wave. You can check out this campaign, local Farmers Market and so much more on the Love of Leaves website. But hurry there is only a short time left for this marketing campaign and they are approaching the $150,000 goal!
I am really grateful that Influenster introduced me to this campaign (I had heard about the product before but had not heard about this great campaign). The idea of buying local and helping your community is a concept close to my heart and my company’s.
I love that my office, twice a week, is in a location where I can walk across the street to a local Farmer’s Market. It is nice to be able to hand the farmers money rather than paying for the fruits and veggies in the stores. Today was great because I was able to get 5 zucchini, 3 egg plants, 3 bell peppers, a quart of yellow and green beans and a quart of peaches for just sixteen dollars – that is simply unheard of!
I love not having to brew tea in the mornings during the summer just to be able to have it in the afternoon at work. I also like that Pure Leave Tea truly does taste like it was brewed that day and not been sitting in a bottle for months. When I bring it for lunch for that nice caffeine burst to beat the afternoon slump, I like to be able to keep it in the fridge so it really is like a nice iced tea! I recommend trying the Raspberry flavor of the tea. Just as a note I wish like Snapple that Lipton would produce more this tea’s flavors in the diet version because one bottle has 160 calories which is a lot for a drink.
***I received this product complimentary of Influenster for testing purposes. The opinions expressed in this blog are simply my own and created based on my love of blogging!***