As we ring in 2013, it is a perfect time to look at the social media trends of 2012.
2012 brought a lot of changes to the social media world. It seemed every week there was a new trend or a new piece of news that would change the internet world, at least for a short while.
Who could have seen MySpace making its’ comeback this year?
How about a site called Pheed which was hot for a millisecond launching and being used by celebrities like Miley Cyrus? In my opinion that site looked like a combination of Google+, Twitter, Facebook, YouTube, and MySpace. If you did missed Pheed, you did not miss much. A site that combined hashtags and channels that offered its users a way to make money off of their content. Sounds to good to be true? Check out the platform and judge for yourself, I was under impressed and you will not find me on that platform.
Google+ is really trying to make its way as a go to social site; however, with Twitter, LinkedIn, and Facebook all doing similar things, Google+ needs to find its hook. Fortunately for Google, Google+ may have the upper hand when it comes to SEO (although unreported by the newly released Panda/Penguin Google algorithm). Having a Google+ page can drastically increase your personal SEO or your company’s SEO.
The biggest changes in Social Media in 2012 overall include the shift from text based content to visualization of content. As Pinterest and Instagram’s popularity grew; more and more photo sharing was happening across the internet. The rise of infographics made sharing information and content interesting and easier to read. The picture sharing craze launched another sensation that is currently being ridden out in the SnapChat app. A app that allows users to send other users pictures for only a period of time (typically three seconds).
Another major shift in social media was the constant need of mobile apps. With a large percentage of social media happening online social media companies needed to be made for all mobile devices. Facebook, Twitter, and Pinterest have jumped on the Tablet craze as well; however, still awaiting the iPad app are users of Instagram and SnapChat.
In 2012, more than ever businesses and marketers were trying to find their way into social media scene, this trend will continue long into the future. A place that was once reserved for the consumer and common person has been taken over by ads and marketing tactics and strategies. The balance between understanding their customers opinions and getting the ROI they desired was a struggle for some big names. In my opinion social media will always be less about gaining profit and more about consumer engagement and customer service.
In 2012 some companies hit it big including:
- Red Bull
- Capital One
- Netflix (The company, unfortunately received the negative press on Christmas Eve the server crash.)
- State Farm
In my opinion, the top Social Media trend is a tie between Instagram and Pinterest. I believe that Pinterest is a better platform for businesses because it allows companies to re-pin articles that pertain to their company’s culture. You can pin articles that are your own or other’s. Companies can also show off their products and place dollar values on the pinned picture; however, this tactic does not have a high purchase rate. From a personal standpoint Pinterest is a place to show off who you are, what you like and what you aspire to be (some people plan weddings while others pin food).
As far as Instagram goes I can honestly say that I just joined about a month ago. Not only did I just get on the Instagram social trend but this Christmas I actually just joined the smart phone community. It was a long time coming and much needed; however I am glad I just joined. Being in a tech school a smartphone is widely used and not having one I had to find ways to make due But I made it through 2 and a half years of college without one. When I see younger children with iPhones it kind of makes me sick because it shows how far our technology has come but how entitled kids in my eyes feel. I will forever be grateful for getting a smartphone being in the online marketing world; but I will never feel as if i am entitled to one.
Back to Instagram, I feel that it is a great place to show off what you are doing, if you see something funny, if you see something cute or if you have a funny conversation. But posting on Instagram multiple times a day can be excessive. I believe that Instagram is a place for perfect, unique, inspiring or interesting moments that you want your friends to know about.
It still amazes me even being in social media and online marketing the transformation the online world has undergone in a years time. We now have new terms and old terms with new meanings some of these include:
It is a whole new language to learn and what I was learning in school last year has changed and even some of it is obsolete. I would not be shocked if the rules of social media, the trends of marketing, and the tools for SEO have all changed by this time next year. If you had to think of what would happen next in #2013…what would happen? #cannotwaittosee