As a Saunders College of Business student you are afforded the opportunity to work with real world clients on real world business issues that they are experiencing. Some client’s actually put your analysis and ideas into action while others say thank you for your time and move in a different direction but that is to be expected in the business world, not all ideas are accepted. Here are a few examples of the projects that I have worked on, alone and in groups.
CURE Childhood Cancer – CURE is a local non-profit that raises money so that families coping with their child having cancer do not have to worry about the little things like parking and gas. I was a large part of the team that got them the Google Non-Profit AdWords grant which I was helping to run along with 2 others through March of 2013.
The RIT Mobile App – This was a marketing research project that was completed for marketing research. I had moved from the SIS project where I was working with several of the developer of the RIT Mobile App and when the class presented the opportunity to design our own research projects I jumped at the opportunity to help out the people that I had learned so much from. This research is currently being used to further the mobile app’s development and features; as well as, being used to create more awareness around campus.
ROC Brewing – The local brewery came to our social media class wanting to understand which direction to move in when it came to development and working towards creating a more unified social media presence. They had two goals in mind including driving more awareness of their local microbrewery in the Rochester area; as well as, drawing in a newer crowd such as the female population.
Yotality – This company was a fun client to work with because of their willingness to listen and take direction. We developed a plan that could right along with their growing business as they were preparing to open 3 new franchises in the Buffalo area outside of their first market which was Rochester.